When I read there was an Also Recognised Awards category for Best Twitter Engagement I knew that these new audience-voted awards were something special. This particular award is the first if it’s kind and voted for by the people who watch theatre, to honour those who encourage them to watch it .
Here are the nominees for Best Twitter Engagement below:
- @lesmisofficial, Les Miserables Queen’s Theatre
- @bookofmormonldn, The Book of Mormon Prince of Wales Theatre
- @youngvictheatre, Young Vic Theatre
- @urinetownUk, Urinetown St James and Apollo Theatres
- @TrafTransformed, Trafalgar Transformed, Trafalgar Studios
Twitter is without the doubt the social media tool that reaches the most amount of people when promoting the arts. The Social Media team who run the Twitter pages of Shows ( West End and Off West End) should definitely be given the recognition they rightly deserve. The demands of keeping the public up to date and stimulated with the Show they are engaging with the public is very clear to all who have seen their twitter pages. These teams live, eat and breathe theatre, tirelessly around the clock. In addition to an endless list that includes tweeting information about a show, alerting of breaking news, answering queries and comments, there is also the task of retweeting and favouriting tweets!
As a theatre reviewer and writer I understand the platform that twitter can offer. In effect, when I’m tweeting a link to a review or blogpost, it is to promote what I’ve written, when the social media team are doing their work a whole entire creative team and cast are relying on them to capture the publics attention.
The twitter engagement is of course a two way street with the public having to get involved with a shows twitter to make it thrive and to keep the chain going, whether it be tweeting their opinion on a show or directly getting in touch with the social media team. It can be described as a partnership one thrives on the other in order to be successful.
The category for Best Twitter Engagement at the Also Recognised Awards has excitingly set a precedent, and I look forward to seeing what other new innovative and relevant categories they develop in the future.
Voting for the Also Recognised Awards is open until April 17th 2015 http://mytheatremates.com/also-recognised-awards/