Social Media can be such a valuable marketing tool in the Arts, it can also be a destructive one. Let’s get straight to the issue, human nature means we look at posts/tweets/photo’s and compare ourselves to others. We think that everyone has achieved so very much and are having an idylic life. Let me tell you…This is not true!
Think of social media as a rose tinted window, where everything it contains is well, rosy. Even the most horrifically sad post or tweet, is ten times better than it’s reality. Social Media masks so much reality, we are left believing the standard it portrays, is to which we aspire. It can seem like everyone is getting ahead in the Arts and their personal life, but this is not at all the case. No-one is a superhero, we all have our own personal hurdles.
Be happy for fellow creatives and support their career, but don’t take the illusion of a tweet or photo as gospel. Focus on you and your goals, which make you an individual. Everyone is different and this needs to be celebrated, rather than seen as a competition. Start believing in you and your own story-what you have to offer the world.
Have a beautiful Easter Weekend and be kind. 💜